Simon® is leading the global market in dining, premier shopping, entertainment and some mixed-use destinations. It announced on March 26th that it had launched its beta collection of Shop Premium Outlets® which is basically a new platform for online outlet shopping designed for driving incremental business both in the stores of the contributing retailers and online.
“We’re excited to announce our new fifth platform, SPO, and we’re currently in the early stages of beta-testing with our VIP Shopper Club. We’ve received significant interest from the brands and retailers currently in Premium Outlets® and we’re on schedule to launch to the general public later this spring,” said the CEO, President and the chairman of the board of directors, Mr. David Simon. “We’re utilizing the powerful equity and consumer connectivity of our Premium Outlets® platform to drive incremental traffic and sales for brands and retailers, both online and in-store. This is not your typical marketplace and the brands will be the heroes of the experience and will not get lost in the crowd,” he further added.
Sales worth billions of dollars every year and trips worth hundreds of millions of dollars to iconic centers like the Desert Hills Premium Outlets, the Woodbury Common Premium Outlets, the Orlando Vineland Premium Outlets, the Las Vegas Premium Outlets, and the San Francisco Premium Outlets, are generated by Premium Outlets. The already established base of customers of Simon proves that it is positioned uniquely in order to overcome the usual challenges of the acquisitions of customers in the field of e-commerce.
“Millions of people love shopping Premium Outlets® and SPO will offer them the convenience of discovering the best outlet deals, anytime and anywhere. We’re beta-testing the platform with just under 2,000 brands and over 300,000 products,” David Simon said.