Data Visualization Software

Global Data Visualization Software Market Analysis, Growth Opportunities, Trends, Forecast and Outlook 2025

Information Technology, IoT, Services, Software

Data visualization refers to the representation of data in a visual model in order to efficiently convey valuable information using statistical graphs, diagrams or computer graphics. Data visualization software helps decision makers easily analyze and understand huge amounts of data through interactive visualization tools. This is done in the form of computer graphics, maps, sparklines, heat maps, dials, and gauges. Data visualization software helps end-users save time by enabling rapid decision-making by providing a multi-faceted view of business performance and dynamics. At present, it is imperative to find a perfect balance between visual appeal and functionality to optimize the demand and use of the software at all levels of management and processes.

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Rapid developments in the field of Big Data, as well as the increasing size and complexity of data, have led to an increased deployment of data visualization software on a global scale. The integration of the Internet of Things (IoT) in all aspects of the business world is contributing to the increase in the number of data. This further strengthens the need to organize the data so as to derive valuable information. These requirements feed the market for data visualization software. The growing need for decisions to be made in a short period of time requires tools to derive analytical information from chunks of unorganized data in fast processing time. This is the main factor in the growing demand for data visualization software. Advances in technology and the flexibility of business intelligence solutions point to the need for data integration and analysis in various industry sectors, which has led to a growing demand for data visualization software for purposes of graphic representation. However, the implementation of such software is complex and time-consuming, thus hindering the growth of the market for data visualization software. Integrating user-friendly data visualization tools into devices such as mobile phones and tablets that can be used at any time can save time and increase the convenience of management employees.

Some of the key players in the global data visualization software are International Business Machine, Tableau Software, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., QlikTech International AB, SAS Institute and SAP SE.

Segmentation by product type:



Segmentation by application:

Large Enterprise


Global Data Visualization Software Market: Regional Segment Analysis

North America




Southeast Asia


The global market for data visualization software can be segmented by end-use sector, deployment model, and geography. Based on the end-use industries, the data visualization software market can be divided into the following sectors: manufacturing, IT, healthcare, retail, banking, and financial services, telecommunications and others. Based on the deployment model, the data visualization software market can be segmented into an on-premise, cloud, and hybrid site. Cloud-based deployment models are in demand because of its convenience and ease of access. Geographically, the data visualization software market can be separated into North America, Europe, Asia-Pacific, the Middle East, Africa, and Latin America. North America is expected to lead the data visualization software market over the forecast period due to its growing use of big data and the ramping up of IoT implementation. In addition, the Asia-Pacific region is expected to experience strong growth over the forecast period due to the increasing penetration of IT services and recent developments.

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Table of content

Chapter 1 Global Data Visualization Software Market Overview

Chapter 2 Global Economic Impact on Data Visualization Software Industry

Chapter 3 Global Data Visualization Software Market Competition by Manufacturers

Chapter 4 Global Data Visualization Software Production, Revenue (Value) by Region (2012-2018)

Chapter 5 Global Data Visualization Software Supply (Production), Consumption, Export, Import by Regions (2012-2018)

Chapter 6 Global Data Visualization Software Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Data Visualization Software Market Analysis by Application

Chapter 8 Data Visualization Software Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

To continue ….

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