The global market for Email Marketing Service demonstrates a fragmented and competitive presence due to the presence of a series of well-established players, namely IBM, Microsoft Corp., Zoho Corp., Epsilon and Responsys Inc., which provide solutions and services through various extremes. -use industries. These companies, together, had approximately 44% of the total market in 2016.
Investments in various technologies for Email Marketing Service and innovations in email marketing software and services are the key strategies adopted by these actors to strengthen their positions in this market. It is likely that technical advances in email marketing solution tools and the increase in research activities for the development of solutions and services will attract the attention of participants in the coming years, says the research report.
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According to the study, it is estimated that the global Email Marketing Service market will expand at a compound annual rate of 19.60% during the period from 2017 to 2025, from US $ 4.51 billion in 2016 to US $ 22.16 billion at the end of the forecast period. The software has emerged as the key component in email marketing and is expected to remain so throughout the forecast period, due to the increasing acceptance of white label software, third-party standard software and application based software on the web global.
“The increasing number of people using email for communication and various other works is having a significant impact on the growth of the market for email marketing across the world analyst. The number of email users is constantly rising at a healthy pace and is expected to reach one-third of the global population by 2019, making emails the most productive medium for advertisement and marketing over the forecast period.
Apart from this, the growing awareness among people about the benefits of email marketing, such as it provides a comparatively higher RoI rate than any other form of digital marketing, will also reflect positively on its adoption in the near future. However, the dearth of niche marketing options and the rising concerns over privacy issues among consumers may hamper the growth of this market in the years to come, states the report.
Top Key Players Profiled in This Report:
OpGen Media, Cience, RightHello, WebiMax, LeadMD, InboundLabs, Straight North, Televerde, Gannett, Belkins, Deutsch, 180Fusion, Blue Fountain Media, BRAFTON, Bridgeight.
White Label Software
Integration and Installation
Support and Maintenance
Small and medium Enterprise
By End-use Industry
IT & Telecom
Travel & Leisure
Email Marketing Service Strategy
In this report, large companies and small and medium enterprises have been considered as the two main types of companies, which use email marketing strategies. The adoption of email marketing is expected to increase in small and medium-sized businesses during the forecast period, due to the increasing application of a convenient email marketing tool to target several user groups for the brand of their products. , solutions and services. Small-scale businesses in the retail / e-commerce business are expected to contribute more to the global email marketing market in the near future.
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Table of content
Chapter 1 Global Email Marketing Service Market Overview
Chapter 2 Global Economic Impact on Email Marketing Service Industry
Chapter 3 Global Email Marketing Service Market Competition by Manufacturers
Chapter 4 Global Email Marketing Service Production, Revenue (Value) by Region (2012-2018)
Chapter 5 Global Email Marketing Service Supply (Production), Consumption, Export, Import by Regions (2012-2018)
Chapter 6 Global Email Marketing Service Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Email Marketing Service Market Analysis by Application
Chapter 8 Email Marketing Service Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
To be continue …..
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