Location Analytics

Location Analytics Market by Component, Location Type, Application, Vertical, and Region – Global Forecast and Analysis to 2024

Artificial Intelligence, Information Technology, Software

The location analytics market has grown rapidly and is moving towards trends, such as the evolution of the IoT, increased market focus and competitive intelligence, and an increasing amount of spatial data across the pipeline. Real-time analytics is a product of a great product that meets the requirements of government and security, marketing and sales and a variety of other marketing and sales teams. However, the market is facing concerns about personal data and security.

Data extraction and Extract, Transform, and Load (ETL) segmentation will grow at the highest CAGR during the forecast period.

Data integration and ETL software are used to perform site-related analytics tasks. The data is obtained from a variety of sources, including mobile devices, online applications, sensors, and Radio Frequency Identification (RFIDs). The resulting data can be combined with local data and analyzed using location analytics. ETL assists in extracting geographical data from all source systems, transforming it into a form that meets the needs of the user and integrates it with the target system. Spatial ETLs are often referred to as data modification or semantic data interpretation. It allows the organization to control the flow of data by mapping the geometry and attributes of the source code together with the data.

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Key Market Segments:

Key Market Players:

SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), and Quuppa (Finland).

By Solution:

  • Geocoding and Reverse Geocoding
  • Data Integration and ETL
  • Reporting and Visualization
  • Thematic Mapping and Spatial Analysis
  • Others (DBMS and Data storage software)

By Service:

  • Consulting
  • Integration and Deployment
  • Support and Maintenance

By Location Type:

  • Indoor location
  • Outdoor location

By Application:

  • Risk management
  • Emergency response management
  • Customer experience management
  • Remote monitoring
  • Supply chain planning and optimization
  • Sales and marketing optimization
  • Others (predictive asset management, inventory management, building automation, and infrastructure management)

By Vertical:

  • Retail
  • Manufacturing
  • Government and Defense
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities

By Region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

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The stock market remains the largest market size during the forecast period

Shopping is undergoing major changes. Retailers are refining their brick-and-mortar stores to provide better service to their customers. In addition, most stores sell online to maximize their revenue. On-site analytics plays a key role in managing a marketing program that helps deliver the experience of its users. It assists retailers in eliminating traditional consumer buying habits and provides digital platforms for consumers and sellers to interact and build trustworthy relationships. It also helps retailers gain a clear understanding of their customers across specific lines of marketing and marketing.

Europe holds the second largest market during the forecast period

Europe is one of the major areas of R&D focus in the location analytics market. Most customers or telecommunications companies in Europe use location-based mapping services, which contribute significantly to regional revenue. Some mobile operators in Europe are using location analysis techniques and have gathered location-based information for their customers to accelerate the performance of mobile networks and internal campaigns. Pitney Bowes offers Map Marker, a geocoding tool, in the European market. It enables organizations to make informed decisions about their customers, suppliers, and locations. This is an important part of any marketing application, which is the quality of site selection and content marketing.

Table of Content:

Chapter 1 Global Location Analytics Market Overview

Chapter 2 Global Economic Impact on Location Analytics Industry

Chapter 3 Global Location Analytics Market Competition by Manufacturers

Chapter 4 Global Location Analytics Production, Revenue (Value) by Region (2012-2018)

Chapter 5 Global Location Analytics Supply (Production), Consumption, Export, Import by Regions (2012-2018)

Chapter 6 Global Location Analytics Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Location Analytics Market Analysis by Application

Chapter 8 Location Analytics Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Location Analytics Market Forecast (2018-2023)

Chapter 13 Appendix

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