In today’s world, the price of big data is much more than any other element. Big data has become white straight to the point of cliché to refer to data as new oil and once The Economist also suggested that the big data could become the world’s most valuable resource is combined with artificial intelligence. The result has been much more significant than what has been expected. Now the big companies like IBM and General Electric are focusing on driving their companies with the most extensive information technology and with the biggest investors in the world, and they are more over-focusing looking for start-ups to back its data assets which one day will rule the world search scenario paves the way for Artificial Intelligence to come into the picture. Massive label data sets, which gives the shape to big data so that it can be organized and synthesize in profound learning models. The world’s leading technology is which include the various companies like Apple or IBM established with the competitors who are developing the methods to fabricate the digital data and with very less cost and displays also cost artificially create the data set which can be measured and tailored with the researchers according to their precise need but this includes alternative scenarios which have to be followed strategically by each and every organization. The data can be very much inexpensively generated but there are various dynamics like comparing competition and industry dependence which creates the authenticity of big data to be protected, and as artificial intelligence is getting smarter in years, More and more industries and companies are approaching and applying the way of machine Intelligence and human intelligence with big data.